A large part of success online stems from the proper SEO strategy. SEO is such a broad term these days that it’s nearly re-defined with new services by the hour. Innovation is an ongoing process in this area. However, some things about SEO strategies have “stuck” over the years, and one of those things is the all importance of On Page SEO. On page SEO is a kind of SEO that deals specifically with the pages within a website. Each of those pages can be optimized for search engines so that you rank higher in search results.
There are many things that count as ranking factors on a specific page. Page content itself, keywords, and meta tags are just a few of the things that are on the page which might determine how well a site ranks. Scrips sometimes factor into this, too. Sometimes the page is designed in a way that is counterproductive to search engine success. It might be highly readable for human readers but a search engine spider, which indexes and ranks web pages, might be confused by outdated scripts or broken links.
The SEO audit is a tool that most people use in the beginning of their optimization efforts. For those site owners who are new to the world of SEO, it’s incredible how much people don’t know about how search engines index and rank websites. When you get started, you’ll need the SEO audit to gain insight into where your site is lacking in SEO elements (have a peek here).
The SEO audit does one major thing for you: It lets you know how optimized your page already is before you get started on making adjustments. If your site is already optimized for your keywords, you might not need to make many changes. If you find that your site is a mess of broken links, bad scripts, and unused keyword opportunity, then you might want to hire a good SEO company to sort through the mess for you.
On page SEO is incredibly important to the majority of SEO services. They realize that above and beyond anything else, it is your content which attracts both search engines and visitors. If your page isn’t optimized for search engines, visitors never find the site, and if the site isn’t optimized for visitors, visitors don’t come back and give you return traffic. A good SEO audit is going to pinpoint areas where you need improvement. Then the service you hire will execute your campaign and make the changes you need to rank higher in search engines.
Your on-page SEO is always going to be one of the most important areas to focus on in your SEO campaign. It’s what is on each page of your website that is of value to your visitors and by extension the search engines that want to provide valuable results to their users. Once you’ve got good on page Hamilton SEO set up, you can then move on to other more specialized areas of SEO campaigns.