Could It Be That Your Web Speed Is Harming Your Sales
You must have spent a considerable chunk of resources and time in the designing of your web page. The landing page may have been well set. You probably have the best keywords and all that go with infographics. In totality, you may have the best designing of a website. However, you are rather dismayed that your sales conversions are still proving a teething challenge. Your hopes of seeing a good trend in sales and conversions from this site are somewhat being dashed and you seem disillusioned.
Avoid the panic and the unwanted consequences of such a panicky mode and simply do a check on the speed of your website. Look into how fast your website is running. Should you find out that your website is running at a slow speed, then that is a cursor for trouble. Though a problem it is, the flipside is that it can be fixed.
You might be wondering what problem there is with a site that responds rather slowly. Nobody loves slow speed when it comes to access to information. That split second advantage is quite precious. For that reason it will not be wise losing out on that advantage. Let us highlight some of the basic reasons that make a slow site the creeping killer to your sales conversions from your website.
What is your first impression? It is quite natural for a business keen on adding on to its clients and prospects to mind the first impression it often creates. This must without doubt be a positive impression. Avoid the notion that the first impression will be created when one arrives at your landing page. Mind that as one seeks access to your landing page, they basically spend a resource in time. Try and make this time as short as possible. If the time spent to load on to your website short, then you can be said to be well on track to satisfying your prospects and clients. The fast load time will make them happy and is surely going to create that good first impression. Your business will be seen as professional, efficient and reliable. A slow site will paint an exactly opposite picture of you and your business. Thus however good your page and your website may be, this will be negated if your website responds slowly. A number of people will form an opinion and decide to have dealings or not with you, simply on the basis of your website loading speed.
What customers want is the other factor making speed a core determinant to your site’s efficiency. Speed is no longer a matter of luxury but rather a necessity.