The Main Benefits of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. You can enjoy exclusive rights as the owner of a business with a registered trademark. Here are some of the advantages a business will have if they have a registered trademark.
There will be many things exclusive to your business if you have a registered trademark. IF you have a brand or logo, then you have exclusive rights to these if your trademark is registered. Your brand is exclusively yours and anybody trying to copy it is not allowed to do so since you are the official owner of that brand. There is protection for the business owner if there is a breach of your rights and this is one benefit of having a registered trademark.
Anyone who violates your trademark rights can be sued in court. If you register your trademark, then you have rights that nobody can violate. If a third party uses your trademark without any permission, then you can seek legal action against that person.
If you have a brand that is secured by trademark registration then you have a reliable legal foundation to build the reputation of your business in the marketplace. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
The most important advantage of trademark registration is nationwide priority, and for international trademark registration, international priority. This priority provides trademark protection more extensively and you can get exclusive international ownership of the trademark. Filing for trademark application will protect the priority date for the future security of your trademark. Except for companies that have filed a trademark before you, the priority date is the date of the first use of the trademark in trade that provides you with nationwide and international priority.
Another advantage of trademark registration is the right to use the “R” symbol. The R symbol tells everyone that your trademark is registered and protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. Your chances of abstaining from using a similar www domain name also improves. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.