Understanding How Your Website Speed Affect Your Sales
You deserve a round of applause for finally creating a website to represent your business, and it just goes to show that you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Don’t lose hope and redo your entire website because your website is good but it must be running slow as a result of larger audience. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
You know how customers hate waiting online, most especially if you are engaged in eCommerce, wherein many shopping carts are abandoned because of slow web speed, and you don’t want that to happen. Many people thought that what makes a good impression is an impressive landing page, but the real first impression goes to the loading time of your website, so you have to make sure that you have a good and reliable speed. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. Reality bites, and you have to adapt to changes and wants and needs. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.